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StrikeIron and Kapow Technologies Partner to Unlock Business Data and Web Services for the Enterprise Mashing Up Enterprise Applications, the Web, and other Data Sources Just Got Easier

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SAN FRANCISCO, CA — Web 2.0 Expo Conference - Apr 16, 2007 – Kapow Technologies and StrikeIron, Inc., announced a partnership that gives enterprises the ability to combine or "mash up" all of their critical data sources with unprecedented efficiency, whether they are located behind a firewall, fed through a service vendor, or publicly available on the Web.

The partnership unites two powerful enterprise Web 2.0 technologies that have gained broad acceptance among Global 2000 companies over the past few years. The Kapow Mashup Server gives companies the ability to take any application component with a Web interface and quickly and easily repurpose it into mashups involving Web-based content, data or business logic. StrikeIron is the leader in Data as a Service, distributing live data and functionality over the Web through the StrikeIron Web Services Marketplace. The marketplace enables end-users and ISVs to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications.

"Prior to the advent of Web 2.0 technologies for the enterprise, corporate data that existed in standalone applications and various databases was very difficult and expensive to integrate, especially if the integration included data sources outside the firewall. Consequently, many innovative projects were left on the drawing board," said Bob Brauer, CEO of StrikeIron. "Kapow Technologies and StrikeIron offer compelling new solutions to these legacy challenges, enabling our customers to not only mash up corporate data, but integrate powerful Web resources, at a fraction of the time and cost it takes when compared with traditional alternatives. And now that our companies are working together, joint customers will experience even greater ease and cost containment as they mash up corporate data and external data in ways that were once thought impossible."

To illustrate the value of Kapow and StrikeIron solutions together, imagine the process a hedge fund portfolio manager employs to make a trading decision. To make an informed choice, the fund manager must evaluate data from corporate information systems, market data subscriptions such as D&B and Zacks, and other third-party stock trading sites. A few years ago, this process may have taken days to juggle all of the data resources, and necessitated the assistance of junior associates. But today, solutions from Kapow Technologies and StrikeIron make it possible to mash up all of these trading resources into a much more efficient research process that can be customized to fit the needs of each firm. Often times all the trading information a manager needs can be put on a single screen, and most delivered in real time.

Representatives from Kapow and StrikeIron will be demonstrating their solutions at the Web 2.0 Expo in San Francisco on Monday, April 15-18 at the Moscone Center.

About Kapow Technologies
Kapow Technologies (www.kapowtech.com) is a market leader in Mashup Serving, Feed Serving and Web Scraping software that enables companies to deploy content-intensive applications, such as enterprise mashups and Web 2.0 services, at a fraction of the time and cost compared to traditional software methods. Because of these benefits combined with the company's patented, unique visual scripting approach, Kapow Technologies has attracted more than 200 customers including Global 2000 firms such as AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, U.S. Army, Audi and DHL. The company also serves Web 2.0 startups including SimplyHired and Momondo. Partners such as BEA Systems, IBM and Oracle make Kapow Technologies their top choice for projects including data collection, content migration, as well as mobile application mashups and service oriented architectures.

About StrikeIron
StrikeIron is the leader in Data as a Service, facilitating the consumption and distribution of live data and business functionality over the Web. The company's breakthrough Web Services Marketplace provides a technology platform, micro-transaction management and a consistent interface across many XML-based Web services from multiple, diverse sources. This allows end-users and ISVs to customize and integrate external data sources and additional external functionality into enterprise, Web, and composite applications. Currently, StrikeIron provides over 100 live data sources and business functions as well as a set of products and tools to simplify and accelerate the consumption of data such as StrikeIron's SOA Express, enabling business users to access live data via front office applications. StrikeIron services over 500 customers and partners such as BEA, IBM, Honda Europe, D&B, Time Warner, Siemens, Nike, Kenwood, and Exclusive Resorts. For more information, visit www.strikeiron.com.

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Media Contacts
Kapow Technologies
Kurt Foeller
+1 415-578-3251