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Kapow Technologies and Attensa Partnership Delivers Enterprise RSS Solutions

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Companies to Host September 6 Webinar to Showcase Ease of Creating and Channeling Mashups of Data Feeds Within the Enterprise or from the World Wide Web

Palo Alto, CA and Portland, OR - Sep 5, 2007 – Kapow Technologies and Attensa today announced a partnership to facilitate the adoption and use of Enterprise RSS solutions. The combination of Attensa and Kapow Technologies solutions enable a company and its knowledge workers to mash up and distribute internal and external data feeds via RSS, Atom and XML. The companies have forged joint-marketing plans for the coming quarters, which include an informational webinar to be held tomorrow.

The Kapow Mashup Server gives companies the ability to take any data source with a Web interface, including an RSS, Atom or XML feed, and quickly and easily repurpose it into an enterprise application. Leveraging the data served up by Kapow Technologies, Attensa's Feed Server and feed readers provide a secure managed feed environment for channeling Web feeds to specific users and groups behind the firewall.

"RSS has advanced past its news syndication roots and is now one of the most cost-effective, innovative ways to get access to and repurpose just about any web-based content," said John Yapaola, COO of Kapow Technologies. "Our partnership with Attensa makes it easy for companies to both create RSS solutions with Attensa and then provide programmatic access to the data via the Kapow Mashup Server. Kapow Technologies and Attensa solutions are perfectly complimentary, and can be implemented easily to deliver full-featured, Enterprise RSS solutions on a timeframe and a budget that are not possible with any traditional software method."

"Kapow and Attensa are working together to get the right information to the right people at the right time," said Charlie Davidson, CEO of Attensa. "Together we are helping companies streamline communications and maximize their return on investment on internal and external content by making it easy to create and securely distribute web feeds containing critical business information."

About Attensa

Attensa, Inc. is a venture backed software company developing Enterprise RSS software that gets the right information, to the right people at the right time. For more information and to keep informed about new product introductions, please visit the company's Web site - www.attensa.com and at our blog — http://www.attensa.com/blogs/attensa.

About Kapow Technologies
Kapow Technologies is the expert in harvesting mashable public and private web intelligence with software that turns the Web into the world's largest database. Based on the company's patented, visual scripting method, the Kapow Mashup Server powers solutions in reputation management, competitive intelligence, asymmetric intelligence, content aggregation, content syndication, content migration, SOA enablement and business automation at a fraction of the time and cost compared to traditional software methods. As the number one solution in its class for three years running, the Kapow Mashup Server has attracted more than 250 clients such as AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, Audi, DHL and SimplyHired, and partners such as BEA Systems, IBM and Oracle to power their solutions.

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Media Contacts
Kapow Technologies
Kurt Foeller
+1 415-578-3251


©2007 Kapow Technologies and Attensa, Inc. All Rights Reserved. Attensa, the Attensa logo and AttentionStream are trademarks of Attensa, Inc. All other trademarks are used for identification purposes only and are the rights of their exclusive holders.