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China Springboard Leverages Kapow Technologies in Mashup Travel Site for 2008 Beijing Olympics

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Kapow Technologies Continues to Gain Momentum in Asia

Palo Alto, CA - Jan 24, 2008 – Kapow Technologies today announced its first Chinese customer, China Springboard Inc. The prominent Chinese Internet domain name and online media development firm has selected the Kapow Mashup Server to power its travel site for the 2008 Summer Olympics in Beijing. Also in the terms of the agreement, China Springboard will resell the Kapow Mashup Server to its global customer base.

With over three million domain names under management at China Springboard, the company will first deploy the Kapow Mashup Server on a specialty travel portal tailored towards Chinese users seeking deep expertise and local knowledge in their travel planning for the Beijing Olympics. The new site will feature everything from real-time airline and hotel reservations, to sight-seeing and other travel-related information. The high-volume, enterprise-scale web site integrates content and data from the Web with several different internal and external data and content sources.

"Because the Olympics are only seven months away, we set a target to develop our site within three months. Using a traditional programming approach with large teams of individual programmers was not an option. Scalability and quality were of the utmost importance," said Alex Lee, CEO at China Springboard. "Our choice to leverage the mashup serving approach and partner with Kapow Technologies is based on the company's proven track record in solving similar challenges for high-volume Internet sites at leading companies around the world. With the Kapow Mashup Server, our development costs and deployment timeframes are a fraction of what they would be when compared to other programming methods."

"It is an honor to partner with China Springboard, because it is a leading Chinese Internet company that is setting new standards of innovation and excellence," said John Yapaola, COO of Kapow Technologies. "We look forward to a long partnership with China Springboard, and are committed to providing the mashup serving technologies that will help the company achieve its mission of delivering value to domain name investors and its advertising partners, while providing fresh and innovative Internet content to Chinese netizens on a daily basis."

According to Mr. Lee, the result of the collaboration between China Springboard and Kapow Technologies will yield better user experiences, and thereby accelerate traffic growth and increased returns for domain name investors and online advertisers. China Springboard intends to use the Kapow Mashup Server for other upcoming website development projects.

About China Springboard
China Springboard Inc. is a China-based online media company providing leading-edge domain name investment, website development and online advertising solutions. The company leverages the power of direct navigation Internet traffic to offer revenue generating solutions to its customers and online marketers. China Springboard operates two domain name investment websites under the brands NameRich.com and NameRich.cn and manages over 3 million domain names. In conjunction with domain name investment and development services, China Springboard also operates a cross-border online ad network serving US and Chinese advertisers. The company's headquarters are located in Beijing, China. For more information please contact