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Kapow Technologies Mines Social Media Sentiment and Intelligence to Predict Weekly Outcomes for American Idol, Dancing with the Stars

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Kapow’s “Reality Buzz” project demonstrates power of real-time Web data in improving predictive analytics and strategic decision making

PALO ALTO, Calif. - Apr 13, 2010 – Kapow Technologies, the leading provider of Web data services, today launched Reality Buzz, an online service that collects, monitors, and analyzes millions of social media conversations to predict the outcome of popular reality television shows like American Idol and Dancing with the Stars.

Web data, especially social media data, is growing exponentially. Organizations that tap into this treasure trove of real-time Web data can uncover answers to critical business problems and immediately pinpoint market and customer trends. Reality Buzz demonstrates the ease in which businesses today can access and take advantage of this intelligence. Each week Kapow’s automated Web data collection technology surgically extracts data and sentiment of fans from popular social media sites, enabling data-driven predictions to be made within hours after the actual live performance shows.

"Social insight has become a critical source of competitive advantage,” said Seth Grimes, Founder of analytics consultancy Alta Plana. “Going beyond social media monitoring requires discovering, analyzing and predicting opportunities and threats as they emerge. Any solution that can channel the blog-tweet-IM-forum flood in real-time will quickly pay for itself in business value, many times over."

“Kapow is in the business of enabling enterprise organizations to be more competitive, agile, and efficient through automating their access to real-time Web intelligence,” said Ron Yu, VP of marketing at Kapow Technologies. “With Reality Buzz, we are highlighting the power and ease of using social media data to better understand real-time market conversations and improve predictive analytics and strategic decision making. Mining social media data has never been easier and more imperative.”

Kapow Technologies has over 400 customers who have discovered the power of automated Web data services to drive their business at the speed of data. Kapow brings the voice of millions of real-time conversations to your company to help you gain a competitive advantage.

To see Reality Buzz in action, visit http://www.facebook.com/RealityBuzz and http://www.kapowsoftware.com/assets/buzz/reality-buzz.php.

About Kapow Technologies

The leader in web data services, Kapow Technologies arms Fortune 1000 companies with the real-time web intelligence needed to be more competitive and profitable. The company’s patented Kapow Web Data Server extends and modernizes business applications by automatically integrating enterprise and public web data from any source with no coding required. Kapow currently has more than 400 customers, including AT&T, Walt Disney, Morgan Stanley, Intel, Vodafone and Audi. The company is headquartered in Palo Alto, Calif. with additional offices in Denmark, Germany and the U.K. For more information, visit www.kapowtech.com or call toll-free at 1-800-805-0828.